Project
Blue Technology Website
Client
Blue Technology
Year
2023
Role
User Experience Designer
Overview
Complete redesign of Blue Technology’s website, which was previously hosted on Wix and failed to reflect the company’s innovative and expanding culture. The new site modernized the digital presence, clarified the services, and transformed the platform into a strategic showcase for clients, partners, and talent. Blue Technology is a software consultancy and development firm specializing in building custom digital solutions for businesses. With expertise in ERP systems, web platforms, and mobile applications, the company partners with clients to create scalable, high-performance products tailored to their operational needs.
Problem
- Outdated Wix site with poor performance and slow loading times. - Visual identity disconnected from Blue’s new phase of growth and innovation. - Confusing content structure: clients could not clearly understand the services offered. - Underused resources, such as an interactive banner that was never updated. - Limited responsiveness, which hindered the mobile experience.
Goal
- Modernize Blue’s digital presence, aligning it with the new brand identity. - Make services and differentiators clear to clients and prospects. - Improve usability and responsiveness across all devices. - Transform the website into a business asset, generating leads, strengthening the employer brand, and building partner confidence.
My Contributions
- UX/UI lead in collaboration with a full-stack developer and a project manager. - Redesigned the entire information architecture, flows, and navigation. - Created the visual design and defined the digital identity. - Rewrote and structured the copy to clarify the value proposition. - Delivered handoff to the technical team and monitored testing before launch.
Results
- Immediate positive feedback from clients and partners about clarity and modernity. - Increase in organic traffic and commercial inquiries via the lead form. - Stronger institutional presentation, enhancing market trust. - Website repositioned as a strategic asset for attracting new business.
